Where it all began.​

​

Music has shaped most of my life.

One of the defining moments came in 1991, when I attended my first major arena concert: Roxette at the Wiener Stadthalle.

I remember entering the venue, seeing the stage, the lights and the front-of-house position and immediately understanding that this was the world I wanted to be part of.

More than three decades later, that circle closed.

In 2026, Roxette returned to Vienna — and this time I was standing at front of house while the stage and production technology came from our own company.

There are moments when a career suddenly makes sense.

That was one of them.